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          1. Marketing Communications

            CPA plays an important role in promoting the University’s major developments,
            achievements and future plans to local, national and international target audiences
            through strategic marketing efforts.

            Event Management
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            CPA plans and co-ordinates a wide variety of institutional events, including international conferences and meetings, anniversary celebratory activities, VIP visits and other special events and ceremonies. 


            Integrated Marketing
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            CPA proactively communicates with
            stakeholders and a wider audience with
            the aim of building long-term
            relationships with them through rich
            variety of marketing communications
            initiatives, such as advertising and brand
            management, publications and video
            marketing, corporate exhibition, online
            communication and social media.

            Overseas Marketing
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            Apart from local stakeholders, CPA also dedicates much efforts to establishing networks with overseas agencies and partners, such as Times Higher Education and QS Asia, as well as to reach out to international target audiences.

            Internal Training

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            Seminars, workshops and sharing
            sessions on event management,
            marketing-related topics and social
            media are organized regularly for
            departmental PR/marketing
            co-ordinators with the aim to strengthen
            their knowledge and skills in these areas.

            Guidelines on Marketing Communications
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            Photo Gallery

            Photo Gallery

            Selected photos featuring campus, faculty and students are available for viewing on this online photo album. Staff can login to download the hi-res photos.